Located In Wild & Wonderful Morgantown, West Virginia
Only an 1.5 hour drive from Pittsburgh, our studio is nestled in the rolling hills of Morgantown, West Virginia. Our peaceful location allows us to focus on our passion for design work without the distractions most metropolitan areas have. Our client list is wide and varied. We do our best work when we connect with a client whose goals and principals dovetail with our own, believing that the best results come from heartfelt efforts. Along with passion, dedication and experience, we bring to the table an artists eye, over a dozen years in the design industry, hundreds of successful print and marketing pieces, the design and authorship of dozens of websites and the technical expertise to back it up seamlessly. Our artistic sense, education, professional experience, and technical knowledge combine to propel every creative vision that materializes in our studio.
We strive to make every project not just successful – but enjoyable for the client – we check our egos at the door, listen intently and deliver what our client needs to meet their goals – not our own.
The FolioType team has designed and authored websites of all sizes, and successfully completed print design projects to a vast array of differing clients from independent organizations to nationally known corporations. We are most proud of work with non-profits to help elevate their causes and give them an even playing field on the web and print collateral in hand.
Jeff Welsh is an influential designer whose highly successful creations have pushed him to the forefront of forward-thinking design. Over a ten year span, Welsh worked at a catalog publishing studio in Baltimore (Color Catalog Services), a web development firm outside of Sacramento (ClientReady.com, Coolhomepages.com, BigStockPhoto.com) and a small toy manufacturer. And in his spare time, he taught print and web design classes at American River College. In 2006 he left the toy industry to found a small design firm based in central New York. Here he built a strong client base by developing print campaigns, web design work and commercial photography services. In 2011, his firm was formally reorganized under the new name FolioType Creative, LLC in Morgantown. The business moved in a slightly different direction focusing more on designing web development applications, e-commerce tools, identity solutions and e-mail marketing campaigns for clients around the country.
Design plays a primary role in the interpretation of a message. It creates a crucial, lasting impression. It encourages examination and generates interest. Accessible, understandable information and beauty of form can engage observers and arrest their attention.
A confusing, poorly designed message will miss its target almost every time. In a world where data bits flow abundantly, our minds have developed filters to sift through the overflow of useless and badly designed information. While design must appeal to our sense of aesthetic, it must not stand in the way of delivery, cause complications, or introduce stumbling blocks. Rather, the presence of design should simplify and facilitate our everyday life, enable us to accomplish our tasks more effectively, and help us enjoy them along the way.